Why should women read The Economist?
According to The Economist’s internal demographic research, only 13 percent of its readers are female. That imbalance has not historically been a problem—after all, the remaining 87 percent of Economist readers aren’t just regular guys. Worldwide, the average reader’s personal income is $175,000. His average net worth is $1,688,000. Forty-six percent of readers are employed as senior managers in their companies. A quarter of them hold C-level positions. [Good.is]
